Real Estate Photography Designed to Get Buyers Through the Door
Do you feel like listing photos should get more attention, but you didn’t know who to trust? Real estate photography is one of the most challenging photography genres, requiring both technical skill and an eye for staging.
Fresh Listing Photos by Michelle Bollinger serves the Dallas/Fort Worth Texas area, seven days a week. Denton, Collin, Dallas and Tarrant counties.
What I Offer
For agents who want a say in how their listing is represented online, I’m an alternative to the random shoot-and-leave photographer. If you’ve been in the business a while, you know that not every house is easily photographed and that thoughtful staging, timing, and perspective can make a big difference. Not every seller can be pleased, and some properties require extra care and collaboration to show their best side. If you understand that and value a more involved, professional approach, I would love to work with you.
The real estate industry isn't talking enough about how important the right photos are
Each session is collaborative, giving you the chance to review angles and refine composition as we work—so the final images already reflect what matters most, without any need for second‑guessing after delivery. You won’t be left wondering whether the right choices were made later on. As we move through the home, we can take a break when needed to confirm framing, tweak perspective, and ensure each space is presented exactly as you and your seller expect—so everything feels aligned and intentional before the photo is ever taken.
If the house isn’t ready for photos, it sure isn’t ready for showings.
We live in a world where buyers have many homes to choose from. My goal is to create listing photos that accurately represent what the home would look like to a buyer during a showing, giving them a clear and honest preview. A buyer determines which homes they can see online based on three things: location, price, and number of bedrooms. If the photos give the buyer a good understanding of what the house looks like on the inside, presented in a pleasing and inviting way, then I’ve done my job.
What sorts of photos and such do I provide?
Photos of both the interior and exterior, plus a full-color 2D floor plan that identifies fixtures like sinks, stove, and bathtubs. I focus on working smarter, not harder, to deliver efficient, consistent, high-quality results. If your property requires drone footage, you don’t need a basic real estate photographer like myself—you will be better served by a specialist in Aerial Data Capture; I have a trusted referral I can share. I also won’t charge extra to photograph large homes or spectacular backyards, because I use a drone alternative that captures wide, detailed views without added fees.
Here’s some cool shit I give you (for free)
Every listing includes a snazzy 2D floor plan that uses distinct colors — bathrooms and the laundry room in blue, living areas in another hue, and bedrooms in a separate shade — to make spaces easy to identify. This simple visual cue gives buyers quick context clues, especially for those who haven’t taken the time to learn how to read a traditional floor plan. Make sure you check out my portfolio, click here.
A single-property website. Sellers appreciate these because they make the home feel special and provide a simple, attractive way to share the listing on Facebook and with friends, neighbors, and church groups. Here’s an example of a single property website, with a custom domain.
A website that’s sort of like a Matterport or Zillow 3D scan—an immersive, walkthrough-style experience. You really have to see it to understand how it feels. Click here to take a look and see what I mean.
How quickly do I typically work and complete each project?
If you’ve used the big photo mills in the past, I’m not able to compete with their typical turnaround times or lowest prices. To ensure the best experience and highest-quality results, let’s agree on a more reasonable time frame. That approach gives us both the opportunity to request changes and schedule reshoots if needed. There is sometimes back-and-forth on revisions, so please keep that in mind. We only get one shot at a first impression, and I want to collaborate with you and your seller to achieve the best possible outcome.
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Real estate photography crafted to help buyers clearly understand the home and confidently schedule a showing. Every MLS listing package includes: Interior images that highlight the home’s most important features and selling points; Exterior images captured with professional equipment, including an elevated tripod that extends up to 24 feet when needed to photograph taller homes and backyard amenities like swimming pools; A color-coded 2D floor plan showing key fixtures and designed for quick clarity at a glance—dimensions are intentionally omitted to keep the emphasis on layout and flow. Floor plans are prominently displayed on Realtor.com and Redfin, helping buyers rapidly grasp the home as they browse listings. An interactive online tour links images to the floor plan; agents add this to the MLS after the listing goes live through the NTREIS Matrix portal. Zillow HD images are provided for a sharper, more detailed presentation on Zillow. A dedicated property website makes it simple for agents and sellers to share the listing via social media, text message, or email. All deliverables are thoughtfully coordinated to work together so buyers can quickly understand the home and take the next step. Prices range from $250 to $325.
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Photography designed to help guests clearly understand the space and feel confident booking. Every short-term rental package includes: Interior images that highlight the home’s most important features and appeal to potential guests; exterior images captured using professional equipment, including an elevated tripod that extends up to 24 feet when needed to photograph tall homes and backyard amenities like swimming pools; a color-coded 2D floor plan showing key fixtures and designed for quick, at-a-glance clarity—dimensions are intentionally omitted to keep attention on layout and flow; an interactive online tour that links images directly to the floor plan for easy navigation; a dedicated property website that makes sharing the listing simple via social media, text, or email. All deliverables are thoughtfully coordinated so guests can quickly grasp the space and confidently proceed with booking. Prices range from $350 to $425
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Photography crafted to clearly showcase your work and help potential clients quickly understand the value you provide. Every before-and-after package includes: Before and after images captured from consistent angles to clearly illustrate the transformation; interior and exterior images that focus on the specific areas where work was completed; a color-coded 2D floor plan highlighting key fixtures, designed for clarity at a glance (dimensions are intentionally omitted to keep the emphasis on layout and flow); an interactive online tour that links images to the floor plan for easy navigation; a dedicated property website that makes sharing your project effortless via social media, text message, or email. All deliverables are produced to present your work clearly and professionally so potential clients can appreciate the transformation and feel confident taking the next step. Price = $400
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Additional images of neighborhood features such as pools, parks, playgrounds, walking trails, and entry monuments help illustrate the community setting. These photos provide valuable context beyond the home itself, giving buyers a clearer sense of local amenities, lifestyle opportunities, and the overall character of the surrounding neighborhood.
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A custom web address created specifically for your property’s website. Instead of a generic, hard-to-remember link, your listing can be shared using a clean, memorable domain name that’s simple for agents and sellers to send via text, email, or social media. This small detail makes the property feel more intentional and professional, while also making it easier for others to revisit and share.
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Virtual staging can be applied throughout the entire home, not just in individual rooms. Furnishings are added digitally to give buyers a clear sense of how each space can be used—where a bed fits, how a living area can be arranged, and how rooms flow and connect to one another. This approach is intended to provide helpful guidance, not to replicate a specific real-world furniture set or detailed interior design. The primary goal is to help buyers quickly understand the layout and potential of the space so they can move forward with confidence. All virtually staged images are clearly labeled to remain MLS compliant and to ensure full transparency with buyers.
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A three-dimensional version of the floor plan that adds depth and perspective to the layout, giving a clearer sense of height and spatial relationships. This provides a more visual and intuitive way to understand how rooms connect and flow, helping buyers better picture the home beyond a flat layout. As with the standard floor plan, the emphasis remains on clarity and an overall understanding of the space for easier decision-making.
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A video walkthrough generated from the floor plan, illustrating the home's layout in a clear three-dimensional format. Delivered as an MP4 file for easy sharing on YouTube, Instagram Reels, text message, or email. This offers a simple, cost-effective alternative to a custom video while still giving buyers a confident, accurate sense of how the home flows.
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Captured at dusk when the sky is rich with color and the home’s interior and exterior lighting combine to create a warm, inviting glow. This enhanced timing is ideal for highlighting outdoor features such as pools, patios, landscaping, and architectural lighting—helping your listing stand out, draw immediate attention, and make a lasting, memorable first impression.
My Process
Plan with clear purpose and intentional steps
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
Collaborate openly and communicate transparently
You’re part of the process. I keep communication open and decisions shared—no black boxes or surprises.
Move with purpose, not by chance
Every project is different. I stay flexible and responsive to make sure the process fits your flow—not the other way around.
Clarity in plan, conviction in action
When I deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Past Project
The Holland Project
A bold reimagining of a timeless brand.
