What Are the Average Rates for Real Estate Photography
If you’ve recently started shopping for real estate photography in Texas, you’ve probably noticed something: the pricing is all over the place. From budget-friendly packages under $150 to premium shoots costing more than $1,200, the range is wide—and for good reason.
The cost of a real estate photoshoot isn’t just about how many photos you get. It’s about the techniques used, the time invested, and the final image quality. Here's what you need to know before booking your next session in 2025.
Budget Photography: Around $100–$175
Some photographers keep their pricing low by working fast and outsourcing their editing overseas. This might mean:
Shooting in fully automatic camera mode
Relying entirely on natural or indoor lighting
Minimal editing—just a few quick fixes using Lightroom presets
Fast turnaround, often with limited quality control
These photos may be fine for rental listings or homes that are likely to sell regardless of marketing—but they rarely help maximize a property’s potential.
High-End Photography: $800–$1,200+
On the opposite end of the spectrum, some photographers provide ultra-premium packages that include:
Full-frame digital cameras
Multiple flash exposures blended manually (often called flambient photography)
Drone footage
3D Matterport tours
Twilight sessions, video walkthroughs, and floor plans
These services are often best suited for luxury properties, model homes, or large-scale developments with national or international buyers.
Middle of the Market: Where Quality Meets Value
Fresh Listing Photos falls squarely in the middle—not budget, not luxury-for-luxury’s-sake.
Michelle uses full-frame gear and advanced flash lighting, delivering magazine-worthy stills without the gimmicks. She doesn’t offer 3D Matterport tours, but she does focus entirely on interior and exterior still photography done right—with an editing process that reflects care, not shortcuts.
Pricing is transparent, based on home size, and includes thoughtful service that Texas REALTORS® can count on. For most listings in Collin, Denton, and Dallas counties, this approach strikes the perfect balance between quality and cost.
What You're Really Paying For
When choosing a real estate photographer, you're not just paying for a stack of photos—you're investing in how the home is presented online. In a digital-first housing market, that matters more than ever.
Before choosing based on price alone, consider:
What gear and lighting are being used?
Is the editing process hands-on or outsourced?
Will the photographer help with listing prep and guidance?
Are the images MLS-ready and properly sized for Zillow uploads?
With Fresh Listing Photos, agents know exactly what to expect—and how it will help their listings stand out.
Curious about pricing for your next listing?
Reach out to Michelle at Fresh Listing Photos for transparent, quality-focused options that fit your budget and your brand.