Should You Use Drone Photography for Your Listing
In today’s competitive real estate market, agents are constantly looking for ways to help their listings stand out. Drone photography might seem like an easy win—it’s flashy, modern, and offers a unique perspective. But is it actually helping your listing… or unintentionally hurting it?
Let’s take a closer look at the best practices for using drone photography in Texas real estate—and when to leave it out of your marketing plan.
The Problem with “More is More”
Some agents believe the more content a listing has, the better. But that philosophy can backfire—especially when aerial shots reveal things the buyers never needed to see.
Drone photography can expose:
A roof that needs repair or shows signs of patchwork
How close the home sits to neighboring properties
Busy roads, commercial buildings, or power lines nearby
Unkept backyards, sheds, or items stored behind fences
In these cases, more information doesn’t build trust—it adds hesitation.
When Drone Photography Works
That said, there are situations where drone images can add real value:
Acreage and Land – Rural or farm listings with large lots benefit from showing the full scope of the property
Luxury Homes – High-end estates with sprawling grounds, pools, and privacy features can be better appreciated from above
Waterfront Properties – If the home backs to a lake or river, aerial shots can beautifully capture that feature
New Construction or Developments – Drone imagery can help buyers understand the layout of a growing neighborhood
In short: if the sky view helps tell the best version of the story, it might be worth including.
Why Most Texas Homes Don’t Need It
In residential neighborhoods—especially in suburban areas across Collin, Denton, and Dallas counties—aerial photos are often unnecessary or even counterproductive. These homes shine best when the focus is on interior quality, layout, and curb appeal—not overhead distractions.
Still photography done well (especially with flambient lighting) gives buyers exactly what they want: a clear, flattering, honest look at the home.
Let the Listing Speak for Itself
Drone footage isn’t bad—but it’s not always helpful. The key is knowing your audience and understanding what truly sells a home. In most cases, high-quality still photography is more than enough to drive buyer interest and schedule showings.
Fresh Listing Photos provides honest guidance with every session. If drone shots will enhance the listing, Michelle will say so. But if they might do more harm than good? She’ll skip them—because your listing deserves its best angle, not just the highest one.
Curious whether your next listing needs drone photography?
Reach out to Fresh Listing Photos for an expert opinion before you commit to unnecessary extras.
